

Sondera 1974 :: Where experience will meet leather, wine and community in a beautiful experience driven space. Hope you'll join me for the ride.
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Before the studio walls showcase the stories of heritage. Before the first light spills across worn, rustic floors and the scent of leather and wine settles into the air...This is the chance to be an early supporter... a founding member.
This is about my circle of collectors. You all. Small. Intentional. Rooted in belief. A gathering of those who saw it coming before the rest of the world did. Co-architects of the future of 1974.
Meet > The Dust & Leather Society.
A society formed in the hush between what was and what’s next. Named for the raw materials that build something timeless... For the wine, measured not in volume, but in depth, nuance, and time. Sondera is not just a brand, but rather a fire worth tending.
For each bottle. Each hide. Each story... there is dust from the journey. Leather shaped by hand... Indie. Aged. Curated.
Members of this society are not chosen... they choose themselves. They are the ones who have felt something electric in the works, the ones who sense that this is not a business, but a calling. A quiet revolution of beauty, texture, and taste.
This Society exists to honor that trust. To offer a seat close to the flame. To shape the path before it becomes well-worn. To say: I was there when it began...And be remembered for it.
a note from Beth
Sondera 1974 is the culmination of every leather-worn moment, every poured glass, every long shot I’ve held in my hands. I’m building a physical space that holds more than products.
✦ It’s where handmade leatherwork will continue—deep, soulful, and unhurried.
✦ It’s where I’ll host small, curated wine tastings and story-filled evenings, guided by my certification as a sommelier but shaped by something much more intimate. Easy going. No snobbery. No judgements. Just good people + good vino.
✦ It’s a gallery, a refuge, a place to gather around texture, time, and taste.
✦ The goal is to have the main studio/experience space here in Atlanta, with seasonal pop-ups in Savannah.
This is the first time I’ve asked for help building anything—but it’s not for a launch, or a hype moment. It’s for roots... and The Dust & Leather Society will be the reason this becomes real.
thank you for being here,
Beth
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If you’ve made it here and it resonates—you’re likely meant to be part of this. The Dust & Leather Society is not open forever. This will close soon and all support will shift to a larger crowdfunding campaign.
S.74 Legacy Riders :: THE List
you’re the star gazers. the indie spirited. marching to your own drum. the ones who see beyond the surface. the ones who possess effortless individuality…going about this world with humility, kindness… boldness. this list is for you.
it’s a trail-marked letter… slow. quiet. intentional. it bears a cadence that mimics the artisan ways of life at Sondera… and it’s always worth opening. You’ll receive different kinds of notes from me—stories, process, rituals, rare finds. They’re not on a schedule, just stitched into the rhythm of the month.
Not everyone’s meant to be here… but if you feel it, Letter No. 1 arrives when you do.